by Radu Panciuc on July 8, 2010
Tweet Chip and Dan Heath’s book, Switch – How To Change Things When Change Is Hard, is all about understanding the mechanics of change. The book is structured on 3 main parts (Direct the Rider, Motivate the Elephant, Shape the Path) which explain the brain’s two independent systems that work at all times: the emotional [...]
by Radu Panciuc on May 11, 2010
Tweet A linchpin is an essential element in the success of a team or a plan, it is a pin to prevent a wheel from coming off. Seth Godin takes this term further and shows why a linchpin is the employee of the future, the one that will change our society, the one that breaks [...]
by Radu Panciuc on February 15, 2010
Tweet And it’s not just the media that are under threat. Why go to a doctor when there’s NHS Direct? Why have sex when there’s always some bird in Latvia who’s happy to get her knickers off? Why buy an encyclopedia when there’s Wikipedia (apart from the fact that everything on Wikipedia is wrong)? Why [...]